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Mon-Fri 09:00 - 18:00 Sat-Sun 10:00-15:00 Informing the buyer is one of the main tasks of a marketer. To interest a store visitor, draw his attention to a certain group of goods, motivate him to buy and leave a good impression with the design of the trading floor, display and provision of information about the product, its qualities, benefits and price - this is what needs to be done and really done using POS materials placed on the trading floor. All information presented on advertising banners, posters, information plates and price tags performs three main functions. It informs the buyer about the category of goods, its composition, price, the location of the desired product and possible special offers. For example, booklet stands successfully present printed materials with similar content. It attracts to a particular product. For example, a bright poster depicting a new collection or a novelty in the range will attract the attention of buyers and motivate them to familiarize the...