Nike Air Max Sneakers

Home > Magazine > Review of Nike Air Max sneakers The Nike Air Max is the greatest running shoe ever. And it's not just their revolutionary design and breakthrough technologies. Airmaxes have become synonymous with marketing success. Nike executives have managed to turn cool sneakers into a real goldmine. At the same time, unlike most retro models, Air Max does not stand still: the model is constantly evolving, technological innovations are being improved, and now you can draw an evolutionary line from the classic Aix Max 1 to the Air Max 720 and even Air Max 2090. And at the head corner of the whole process of silhouette development is Air cushioning technology. For the first time in a running shoe, an air cushion technology is used, Nike Air cushioning technology, which is a durable and at the same time flexible capsule with compressed air inside. The revolutionary idea of ​​introducing a capsule of air into the sole of sneakers bel Nike Air Max Sneakers ongs to former NASA engineer Frank Rudy. One seemingly insignificant and modest idea led to a huge leap in development for the entire Nike brand. In 1978, the company released the first model equipped with this technology - it was the Air Tailwind runner. The Air Tailwind was an extremely limited edition for the 1978 Honolulu Marathon. And only a year later they became available to the general public. Nearly 10 years have passed, and Air technology has finally found its true glory. For a long time, the development of Nike designers was hidden from the eyes of the general public. But I wanted to share this discovery with as many people as possible. For this reason, the designer of the American sneaker brand Tinker Hatfield came up with a rather daring idea for his time: he clearly showed how the Air technology works. The air capsule acquired a special window through which it could be viewed. Hatfield's move was implemented in the Air Max 1, based on his own design. In his development, the designer was inspired by an extraordinary creation of architectural art - the Center Georges Pompidou in Paris, designed by architects Renzo Piano, Richard Rogers and Gianfranco Franchini. The building's outward communications gave Hatfield the idea to pull off a similar trick with sneakers - let everyone see how Nike's innovative development works. So the world got acquainted with the first model of the Nike Air Max series in the original white and red colors. It is customary not to pay much attention to the first changes in the design of Airmax. I'm talking about the Nike Air Max Light. Of the noticeable improvements, only the presence of an EVA midsole stands out. Otherwise, it was the usual AM1. But attempts to redesign the successful model gave rise to a series of iconic variations of the Air Max. As a result, the release of Nike Air Max Light has become an omen of the release of the classic and, apparently, the most popular modification of the series - Air Max 90, which are considered the most comfortable to wear and the most famous in the youth subcultural environment. Initially, the model was called Air Max 3, but they were too different from their progenitor, which required a unique naming. Therefore, Nike marketers decided to stop at the Air Max 90, in honor of the year of release. To this day, the Air Max 90 is one of the most popular running shoes in the world. The Nike Air Classic BW was originally a copy of the Air Max 90 version and differed only in the increased size of the visible air capsule. The abbreviation BW is a direct indication of the peculiarity of the silhouette: ‘Big Window’ means “Big Window”. Nike recently redesigned the Air Max BW with an Air Max 97 midsole as part of a redesign of its archival sneaker silhouettes. The public first took notice of this experiment with the release of the SKAir model, timed to coincide with a joint project with the musician Skepta. Experiments with the size of the visible air capsule continued. After the Big Window, it was time to increase the visibility of Air technology to 180. Thus was born the Nike Air Max 180, which otherwise followed the features of previous models in the series. Further naming of sneakers raises questions. Nike marketers decided to return to the digital designation of the year of release, and therefore the new modification of Air Max with a 270-degree view of the “air cushion” was called the Air Max 93. Created using the technique of blow molding, the AM93 borrowed the design from the Air Max 180. By the way, the redes https://jiji.co.ke/nairobi-central/shoes/nike-air-max-sneakers-imfve2Hndt68F9YyBLUhYeGg.html

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