Online Marketers

Internet marketing is not something whole and indivisible; inside there are many layers. Brief overview of professions and directions. In the early nineties, when the Internet first appeared, there was only one profession - a webmaster. The webmasters themselves came up with the sites, developed them, worked on the design, optimized the pages and filled them with content. A little later, designers joined the work: without their participation, the sites looked so-so. But the webmaster profession was divided into developers and marketers quite recently, over the past ten years. At this time, social networks appeared and became popular, and search engines became so smart that they began to really assess the quality of sites directly, and not by indirect indicators such as citation and the number of keywords. Over the years, marketers themselves have split into a huge number of different specialties, and these are changing very quickly. Six years ago, the content marketer seemed like an unknown and very strange animal, and in five years, maybe an SEO specialist will seem like a throwb Online Marketers ack from the past. The profession is still being formed, the boundaries between specializations are blurred. So, let's figure out who is who in internet marketing. Content marketer, worked at Texterra and Optimism.ru. Writes about marketing, content and everything related to them. If the vacancy simply says “Internet marketer is required” (and the employer is not a marketing agency, but a manufacturer), then it means just an in-house marketer. The first task of an internal marketer is to draw up a promotion strategy. That is, explain how the project will go from point A to point B, how much resources it will take: time, people and money. And then he should lead the implementation and be responsible for the result. Very often, for the sake of economy, employers want the internal marketer to be a specialist “about everything”: he knows SEO, contextual advertising, and SMM. Be prepared for this. In any case, the internal marketer is not a beginner's job. If the vacancy says “Internet marketer is required” and the employer is an agency, then it is most likely a strategist with knowledge of SEO. The skills of a strategist will be required for a marketer of any specialization: an SEO specialist, an SMM specialist, an email marketer, and an editor. It's just that the strategist makes a promotion plan for the entire project, and they only go through their own channels. When a strategist works in conjunction with an in-house marketer, they simply bring together the client's needs and the agency's capabilities. The SEO specialist brings the site in line with the requirements of the search engines. As part of search engine promotion tasks, for example, it collects a semantic core - a list of queries by which users are looking for goods, services or information. SEO specialists decide which pages should be on the site and which keywords to use in the texts so that they receive more search traffic. SEO Schnicks are one of the most sought-after specialists in internet marketing. The point is, SEO is a very cheap and effective marketing channel in the long run. No other source of traffic has yet come close to matching search engines in terms of audience size. You've probably seen ads labeled "Advertise" in search engines. This is the context. https://jiji.ug/mukono/advertising-and-marketing-cvs/online-marketers-54mfCNLcqCmIZcCdBLhtxZZs.html